PPC - Pay Per Click Advertising
Posted on Apr 23, 2008 under Search Engine Optimization, Web Marketing |If you are a website owner that allows Pay Per Click (PPC) advertising on your site, but there doesn’t seem to be much return. I explain a few reasons why. First, let’s review what PPC is for those who may be unfamiliar with the term. PPC is a type of advertising that businesses purchase when they want focused advertising that has potential to bring traffic to their website.
Many businesses will use PPC ads on their website as a means of offsetting costs associated with site upkeep. Certainly websites with lots of content enjoy the premise behind PPC advertising. The idea is simple; sign up for a PPC account and allow ads to be placed on your site. When someone clicks the ad you get some money in your account.
Another problem some websites have with PPC is in ad placement. If visitors see your ads in the typical ad locations they are likely to ignore them. This is why you see major website experimenting with alternate ad locations. They also use this idea on those little notice that allows you to skip an ad screen that many websites use to start your online visit (you’ll notice that skip welcome screen never seems to be in a standard location, nor do they feature standard color or font size).
I have never been a big fan of PPC ads for use by a business that will likely get great results from solid Search Engine Optimization (SEO) strategies. However, for those who accept PPC ads it can be a positive financial experience. You just need to remember to market your site well to bring in substantial site visitors and then work to make PPC ads look like they are part of your content and less a part of standard web based advertising.
