Apr
23
If you are a website owner that allows Pay Per Click (PPC) advertising on your site, but there doesn’t seem to be much return. I explain a few reasons why. First, let’s review what PPC is for those who may be unfamiliar with the term. PPC is a type of advertising that businesses purchase when they want focused advertising that has potential to bring traffic to their website.
Many businesses will use PPC ads on their website as a means of offsetting costs associated with site upkeep. Certainly websites with lots of content enjoy the premise behind PPC advertising. The idea is simple; sign up for a PPC account and allow ads to be placed on your site. When someone clicks the ad you get some money in your account.
Another problem some websites have with PPC is in ad placement. If visitors see your ads in the typical ad locations they are likely to ignore them. This is why you see major website experimenting with alternate ad locations. They also use this idea on those little notice that allows you to skip an ad screen that many websites use to start your online visit (you’ll notice that skip welcome screen never seems to be in a standard location, nor do they feature standard color or font size).
I have never been a big fan of PPC ads for use by a business that will likely get great results from solid Search Engine Optimization (SEO) strategies. However, for those who accept PPC ads it can be a positive financial experience. You just need to remember to market your site well to bring in substantial site visitors and then work to make PPC ads look like they are part of your content and less a part of standard web based advertising.
Posted on Apr 23, 2008 under Search Engine Optimization, Web Marketing |
Apr
23
One of the best strategies for long-term success in online marketing is through Search Engine Optimization (SEO). This strategy works to ensure that your website is attractive to search engines when they make a determination on the rank of your site within their pages based on various keyword searches. On the other hand SEM is used to make your site listed in the advertising section of any search that uses your keywords. Essentially even if your website is not listed in the top ten or twenty on a search engine your site can still be found on the first page a searcher visits.
Do you know that North American advertisers spend more than 10 billion dollars annually on Search Engine Marketing (SEM) ? This is one of the fastest growing forms of advertising and for some pretty significant reasons. We’ll discuss those in a moment. Most online businesses recognize that when an individual wants to find something online they are most likely to visit their favorite search engine in an effort to locate the product, service or business they need. For these businesses it only makes sense to market via a search engine to increase foot traffic and attempt a solid return on their investment (ROI).
Take the search engine Google for instance. Typically 2-3 advertising results come before the standard search engine results. You will also find additional paid results on the right hand side of the screen. These are all SEM ads that are designed to help customers find businesses that can help them with their product requirement.Those who believe strongly in the potential of improved business performance as a result of appealing to the various search engines will likely view SEM as a potential gold mine for improved site performance and sales.
SEM strategies are designed to improve the overall impression marketing of your business. By pushing into SEM programs like AdWords you can begin to take advantage of helping search engine users find your site more quickly.
Posted on Apr 23, 2008 under Search Engine Optimization, Web Marketing |
Apr
8
SEO Challenge: Tweak 1 - Get user friendly page titles on Google!
This is one of many posts dedicated to my Search Engine Optimization Challenge on www.thenewpaperclip.com. Read more in the SEO Challenge category. The problem: Whenever one of the pages on The New Paperclip comes up in a search page, the title on the search result means absolutely nothi…
Read the full post from Paul Woods
Tags: seo challenge
via Blogdigger blog search for search engine optimization.
Original post by Paul Woods
Posted on Apr 08, 2008 under Search Engine Optimization |
Apr
7
You need to make sure that you don’t find yourself getting caught up in the super-nerd world of search engine optimization and Googlology. You know how it goes - you visit google….Now don’t get me wrong - there’s nothing bad necessarily about search engine optimization (SEO)…
Original post by Get Free Traffic
Posted on Apr 07, 2008 under Web Marketing |
Apr
6
How to Deal with Internal Stakeholders
The Web Strategist (corporate web decision makers) has internal customers For many web strategists’ much of your effort won’t be dealing with users or your web team of developers and designers but with internal stakeholders. I’ve seen a lot of this when I was corporate web manager,…
Read the full post from Web Strategy by Jeremiah
Tags: Web Team, Web Strategy
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Original post by jeremiah_owyang
Posted on Apr 06, 2008 under Web Marketing |
